A twelve-month program to open $9.2M of net-new pipeline for Mistral across Singapore, Malaysia and Indonesia.
Mistral is already winning in APAC: a €3B Series D, DSTA and Singtel as partners, IMDA accreditation. NO BS multiplies that momentum, a dedicated engine that convenes the CDOs and Chief AI Officers who decide the enterprise AI platform and turns them into pipeline, fast.
At OpenAI, Google or Microsoft the logo opens the door. Mistral earns the room on control and data residency, not brand recall, and a peer-led motion is how you compound it.
NO BS, led by Yuri Bhanage, is that engine: into the CDO, Chief AI Officer and government-tech rooms across your three markets, with sovereignty and deployment control as the door-opener.
Your buyers, by market
Projections
The fundamentals
The program at a glance
What you get
Target list. Named CDOs, Chief AI Officers and Heads of Data/AI at 1,000+ employee firms in financial services, government, manufacturing and telecom across your three markets.
The access. Senior, in-person sessions co-led by Mistral and NO BS, built around sovereignty, control and deployment choice in enterprise AI.
Meetings. Qualified 1-on-1s, tracked by name and stage in your CRM.
Reporting. A live dashboard of all activity, plus weekly progress meetings.
Why it works
Warm start. We've run this exact motion with technical AI buyers, founders and CTOs, for ByteDance's BytePlus product, so we hit the ground running.
The model. Give before you take: senior access peers can't reach on their own.
Validated. Proven with senior enterprise and technology leaders across the region, see the proof.
Conversion. 70% of participants to 1-on-1s; 40% of those to CRM opportunities.
Scale. 1,742 Data/AI/Digital leaders across your three markets, in regulated industries.
Why it's low risk
Cost. $10K per month for twelve months, a predictable, defined line item.
Payback. The twelve projected new logos are worth ~$1.8M in signed annual contract value, 15× the $120k annual fee, before any expansion or renewal.
Phased. Priority markets first, expandable across the wider region once proven.
Transparent. Every name, stage and week visible, nothing in a black box.
Mistral has the model. The growth is in the rooms where the enterprise AI platform decision actually gets made.
Standardising on a foundation-model vendor is a high-switching-cost decision, made once by a small senior group, then embedded across every workflow, deployment and renewal that follows. The net-new growth sits with that finite CDO and Chief AI Officer population, at regulated enterprises across your three markets.
Mistral's APAC team is already landing marquee wins, DSTA, Singtel, IMDA accreditation. Those relationships took deliberate, senior-level work to build, and that is exactly the work NO BS adds capacity for, so your own team's time goes to closing, not prospecting.
Why are these rooms hard to reach?
Brand pull only goes so far
OpenAI, Google and Microsoft get the CDO meeting on their logo. As the sovereign challenger, Mistral has to earn that room, which means a warm, peer-led introduction on control and deployment choice, not a cold pitch from a name they don't yet know well.
Everyone is chasing them
The same senior AI/data population is bombarded daily by every model vendor, hyperscaler and systems integrator with AI-powered emails, InMails, whitepapers, webinars and conference invites. Another cold sequence does not land.
Prospecting three markets alone is a full-time job
Building senior CDO and Chief AI Officer relationships across Singapore, Malaysia and Indonesia, week after week, takes dedicated time and local senior networks, time better spent by your team closing what's already in motion.
Give before you take.
Behind every senior enterprise AI platform deal that closes in this region is a high-level peer-to-peer relationship. You can't build that relationship by making asks, you need to offer something of value first.
Spearfish in a small elite pond, not hit-and-hope
Decision making in APAC is top heavy. A dozen of the right people in an intimate setting beats a thousand badge scans.
Reach out like a peer
A real message from a real peer, about something they care about. Not InMail, not AI-slop emails, definitely not cold calls.
Ride Mistral's own momentum
Product launches, partnership signings, PR moments and stage slots at SuperAI or Tech in Asia are built-in credibility. Time the room around them, and the invite carries Mistral's own momentum, not a cold ask.
Offer something they want, not something you want to give
A real conversation on real issues with real peers. Not whitepapers, webinars or demos.
Share your point of view
Project credibility through your point of view, told through stories, experience and insight. No slide decks.
Earn the 1-on-1, never demand it
You've built credibility, authority and goodwill before your ask. The follow-up is more organic and more to-the-point because they already know and respect your point of view.
This isn't theoretical. We convene the exact senior rooms, then convert them.
Our playbook is seat-agnostic: convene the senior people you need to reach into a room, or a calendar, they actually want to be in, then convert. Here is that motion working across clients, industries and geographies, including a direct outbound run at founders and CTOs on a technical AI product. It is the same motion we would run for Mistral with CDOs and Chief AI Officers.
Proof point
ByteDance: outbound to AI founders and CTOs
Who we did it for: ByteDance's BytePlus AI product. No event here, a direct, peer-to-peer outbound motion straight into the calendars of founders, CEOs and CTOs at AI and technology companies.
The result: 30 meetings in 3 months, with 5 progressing to POC.
Why it maps to Mistral: same discipline, more senior seat. Convening and converting technical, AI-literate buyers one-on-one is the identical play we would run to open Mistral's pipeline with CDOs and Chief AI Officers across your three markets.
Who we met:
More proof points
Serious Fluence: Future of creator marketing lunch in Singapore
Co-hosted with the CEO of Serious Fluence. See the post on LinkedIn ↗
The ICP in the room: senior leaders (director and above) from named target companies. The mechanic, convene the exact seat you need, then convert, is identical whatever the title on the badge.
Integrate: CEO dinner event in Singapore
An evening for enterprise technology leaders, co-hosted with the CEO of Integrate, on the revenue impact of trusted data. View the post on LinkedIn ↗
In the room:
Gimmefy: Brand marketer lunch in Singapore
A lunch event in Singapore, co-hosted by the CEO of Gimmefy, on the shift to AI, with senior public and private-sector technology leaders in the room. View the post on LinkedIn ↗
In the room:
Your buyers: Data, AI and Digital leadership at regulated enterprises across your three markets.
One group owns the enterprise AI platform decision: Chief Data Officers, Chief AI Officers, Chief Digital Officers and Heads of AI, Data or Digital Transformation, at 1,000+ employee organisations. We count only financial services, banking, insurance, government, manufacturing and telecom, the regulated and mission-critical sectors where sovereignty and deployment control actually decide the vendor.
Titles counted: Chief Data Officer, Chief AI Officer, Chief Digital Officer, Head of AI, Head of Data, Head of Data & Analytics, VP of Data, Head of Digital Transformation.
Methodology. LinkedIn Sales Navigator, September 2026. Exact-match current title on Chief Data Officer, Chief AI Officer, Chief Digital Officer, Head of AI, Head of Data, Head of Artificial Intelligence, Head of Data and Analytics, VP of Data and Head of Digital Transformation, not a keyword scan of the whole profile. Company size = 1,000+ employees. Industry = Financial Services, Banking, Insurance, Government Administration, Manufacturing and Telecommunications. Geography = the buyer's own location in Singapore, Indonesia or Malaysia. Every figure above is an exact Sales Navigator count, all three sit under LinkedIn's display cap, so there are no rounded "+" placeholders here. Named, de-duplicated target lists per market are built on kickoff.
Sequence. We open Singapore first, the deepest pool (844) and where Mistral already has partnerships (Singtel, DSTA, IMDA accreditation) to lend the room credibility, with Malaysia alongside, prove the motion, then roll into Indonesia (622, financial-services and government heavy). Every market is worked senior-first, account by account.
Where we'd start, and how fast.
The ICP puts a real number on it: 1,742 Data/AI/Digital leaders across your three markets, at 1,000+ employee companies in regulated industries. Here is the sequence.
How we'd phase it across 12 months
Phase 1 (0-6 months): Singapore and Malaysia. Singapore is the deepest pool and where Mistral already has partnerships to open doors.
Phase 2 (6-12 months): Indonesia, the second-deepest pool at 622, worked as its own track.
Within each phase, the motion:
- Find the right peopleBuild the named target list from the ICP: the exact CDOs, Chief AI Officers and Heads of Data/AI worth a room, at regulated enterprises.
- Reach out like a peerReal messages from real people to the few who matter, not a sequence tool running on its own.
- Convene the roomSmall, senior, co-hosted sessions on the topics they care about, sovereignty, control and deployment choice in enterprise AI, the kind of room they actually want to be in.
- Earn the 1-on-1Every room converts into named 1-on-1s, and we sit in every meeting that matters.
- Live trackingDashboards on activity, conversion and deal progression in your CRM, so you always see the pipeline.
- Weekly updates with usA standing weekly check-in where we walk the numbers together and agree the next moves.
What the program is worth, in your terms.
NO BS takes full accountability for the top of this funnel. The defaults below reflect what we typically see, but move the sliders to your own numbers to get a real view of what this NO BS x Mistral collaboration could produce.
Default sliders reflect our working estimate over 12 months: 24 rooms × 8 senior leaders is about 192 reached, 80% to a real 1-on-1 (154), 40% of those to a sales opportunity (61), about a 20% win rate on close (12). At a $150,000 average ACV that is $9.2M in pipeline and $1.8M of signed annual contract value, 15× the $120k in annual program fees, before any account expansion. Move the sliders to your own numbers.
Operators, not consultants.
Most firms sell you a plan. We are the team that executes it, in the room, from month one.
Moving Asia from strategy deck to P&L.
More on NO BS ↗
NO BS is a sales execution firm that helps enterprises build pipeline and close deals across APAC.
We don't advise from the sidelines or theorise about markets, we work in them: running outbound, winning meetings, hosting sales conversations, building pipeline, closing deals and learning directly from buyers.
Yuri Bhanage, CEO
Led by CEO Yuri Bhanage, who brings 15+ years of hands-on sales experience in Asia, across SE Asia, China, India and the US, from Fortune 500 to seed-stage startups. Selling to enterprise clients like AIA, Accenture, EY, KPMG, Braze, Almosafer, American Express and New Relic. Connect on LinkedIn ↗
Most relevant here, Yuri ran the outbound motion straight into AI founders' and CTOs' calendars for ByteDance's BytePlus product, and has closed enterprise technology deals directly, including at WhyQ, so the technical buying committee and the scrutiny it applies is familiar ground.
Rahul Gokhale, Director
Brings a senior operating perspective from large, complex organizations, with leadership roles at Microsoft, Zendesk, KPMG, Deloitte and Korn Ferry, spanning enterprise technology, customer success, partnerships and transformation, the same buying committee Mistral's enterprise AI deals move through. Connect on LinkedIn ↗
Ajay Mohan, Advisor
Founder of Enfactum, building go-to-market systems for tech companies entering Asia since 2009. Nine years running partner and digital marketing for Intel across APAC before that. Connect on LinkedIn ↗
Most relevant here: deep tech experience and years on the ground in Indonesia, the second phase of the plan.
Prantik Mazumdar, Advisor
Co-founder of Happy Marketer, which he built and sold to Merkle (Dentsu International), then ran as Managing Director of Dentsu's CXM group in Singapore. President of TiE Singapore, the region's largest technology-entrepreneur network. Connect on LinkedIn ↗
Most relevant here: connections into the tech ecosystem through TiE, and into investors.
Case studies
Serious Fluence
50 meetings in 3 months with senior B2C marketing leaders from the likes of Google, Airwallex, Samsonite and Estée Lauder.
ByteDance
30 meetings in 3 months with founders and CTOs for the BytePlus AI product, 5 progressing to POC stage.
WhyQ
Built an outbound enterprise sales motion from scratch, leading to a US$200K+ enterprise deal closed in the first 3 months.
Why NO BS
Results from month one
Outreach, meetings and pipeline building from day 1, landing in the first month, not after a long ramp.
Enterprise access, without the overhead
Reach the top levels of the enterprises you want, without investing millions in a market-development team to get there.
Results that count, not theories
Meetings, opportunities and deals, tracked by name. Not market theories or a strategy deck that sits on a shelf.
What we'd need from you.
We can get into a lot more detail from here, but four questions first.
- Do the projected outcomes align with your targets?
- What questions do you have on our approach?
- How big a priority is this for you?
- What budget can you allocate to achieve these outcomes?